In this groundbreaking series from Apple, app creators are given the opportunity of a lifetime when they pitch their creations to advisors Jessica Alba, Gwyneth Paltrow, will.i.am and Gary Vaynerchuk. If the developers are selected by an advisor, they are mentored and prepare to pitch their apps to venture capital firm, Lightspeed, with over $10 million in investments at stake. Apps featured on the program then receive featured placement on the App Store.